3 Ways to Leverage Social Media to Your Reputation’s Advantage

Social media was created as a fun and unique way to connect people all over the world, but companies have taken advantage of social media too. Social media is a great way to connect to your current consumer base, reach out to new customers, and craft a unique reputation and identity to your brand or service.

Not many people think about that last advantage but it’s true – social media is a great tool to craft, preserve, or raise your online reputation and is a must for any smart business owner. Let’s delve further into the advantages of social media by discussing three ways you can use social media to create a positive image.

3 Ways to Leverage Social Media to Your Advantage

Create Content That Represents Your Company and Its Image

You are the crafter of your image and reputation, so craft it! This includes videos, pictures, blog posts, and social media updates across your online profile and social media channels. It’s much easier to control your reputation when you’re the one who is creating it. A constant flow or positive content is always a reputation boost.

Interact with Potential and Current Customers

People love social media because they can interact with the company. When given the chance, engage potential and active customers in a positive manner on social media. Like photos, respond to comments, and let anyone who’s browsing your social know that you are available and like to interact with your customers.

Turn Negatives into Positives

Some “trolls” and unhappy consumers like to take their gripes to social media, real or not. Responding to negative content or reviews in the proper way could make your company look better. It shows that though there has been a problem or issue, you are actively doing what you can to get it fixed. A big reputation boost for any potential customers.

Social media is nearly a perfect tool to develop your online reputation and should be utilized by any business. If you need extra help in using social media for your company consider hiring a reputation management or online management company. They will put their skill and expertise to work for you and utilize social media to present your reputation as solidly as it is.

Author: Melissa Popp
Melissa Popp is Director of Digital Engagement for Altitude Agency, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and increasing conversion goals. She can be found online writing for TripSavvy, TechNorms, and The Emmys. Past clients include Microsoft, Hewlett-Packard, and Samsung.