5 Ways to Fight Back Against Defamation Online

The internet may be the last bastion of truly free speech, but when anyone can write anything about anyone, you are going to have problems. An online attack on your reputation or company is known as online defamation and has become a wider problem as companies jockey for online superiority.

Your online reputation is a big deal, so you must protect it. Let’s review five ways you can protect yourself and reputation online.

5 Ways to Combat Defamation Online

Keep a Close Eye on Your Online Presence

Make a regular practice to track your online presence. Search for your name or company as if you knew nothing about yourself or company. Check images, reviews, and for content about your company. Your searches may affect what you see so try ‘incognito’ mode or use a computer you’ve never used before. Flag anything you see that could be harmful.

Continuous Positive Content

Continuous informative and positive content is a great way to boost a positive online presence. Not only does regular content help your website’s rankings, but it may also push down negative articles or reviews. If a potential customer can’t see negative content – and most people never make it past the first three results – it won’t be as likely to hurt you.

Consider Hiring a Reputation Management/Defamation Defense Service

Because online defamation is now so prevalent, many are turning to online defamation services. These types of services will continually watch your online presence proactively and be able to react with speed and expertise should you come under attack.

Consider Legal Matters

The First Amendment is strong online, but defamation law still applies. If any reputation attacks constitute libel or violate defamation law, you could have a case. Seeking out anonymous postings can be difficult, and might be an additional reason to hire a defamation defense firm.

Don’t Forget About SEO

Online attacks can come in false reviews, and false content, but don’t forget about other types of attacks that could affect your reputation and rankings. Spammy backlinks, hacking, and other issues can bring your reputation down. Watch your rankings and take note if they seem to drop by themselves in a short period. Always keep your website and content management system updated and secured, and an eye on your backlink portfolio.

Online defamation has become an issue, but there are ways to protect yourself. Follow these five tips and hire an online defamation defense firm to be certain the reputation you’ve worked so hard to build is protected.

Author: Melissa Popp
Melissa Popp is Director of Digital Engagement for Altitude Agency, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and increasing conversion goals. She can be found online writing for TripSavvy, TechNorms, and The Emmys. Past clients include Microsoft, Hewlett-Packard, and Samsung.