5 Ways to Protect Your Online Reputation

Your reputation is important, but your reputation has become even more important since the internet became consumers’ favorite way to do business. What does this mean to the everyday business owner? It means that you must protect your online reputation at all times. Failure to monitor your reputation to tank your business or brand before you’ve even know what’s hit you.

It’d be unfair just to say protect your reputation and leave it up to you – let’s help you out with 5 ways to protect your reputation online.

5 Ways to Protect Your Reputation Online

Research Your Name or Company “Anonymously”

Make a regular practice of researching your own reputation anonymously, or as if you weren’t you. Put your browser into an incognito mode or use a computer you’ve never used before. Search your name or company and take a check of the results you see – go ahead, take it to the third or fourth page of results. Check images always as well. Take a note of anything that presents your company or name in a negative light.

Keep Active Tabs on Reviews

Reviews are the backbone of many modern companies and you should always know where you stand. Just like you regularly “google” yourself, make a regular practice to keep tabs on reviews like Yelp, Angie’s List, and more. Browse carefully, some companies have been signed up for review sites without the owner knowing.

Protect Against Other Reputation Hacks

Your site’s security matters for your own reputation. Imagine investigating a company and finding their website has been hacked – any potential customer is not going to deal with that. Make sure your online security is amped up and all software is updated.

Utilize an Online Reputation Management Firm

Online reputation firms were created specifically for protecting online reputations. If you are under constant threat of reputation attacks, have been a victim before, or must keep your image squeaky clean, hire an online reputation management firm.

Write Your Own Reputation

The best thing you can do for your reputation? Write it yourself. Positive or informative content coming out from your blogs or social media will create your reputation for you, and could make attacks less visible to potential customers.

With these five tips you’re much more likely to keep your hard-earned named and reputation protected. The ultimate form or reputation management and defamation defense come through an online reputation firm. Consider hiring one if your reputation is important to you.

Author: Melissa Popp
Melissa Popp is Director of Digital Engagement for Altitude Agency, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and increasing conversion goals. She can be found online writing for TripSavvy, TechNorms, and The Emmys. Past clients include Microsoft, Hewlett-Packard, and Samsung.