- January 8, 2019
- Posted by: admin
- Category: Blog
Recently a local media outlet nailed The Sharpest Rides with some pretty bad press.
The stories included individuals who felt that The Sharpest Rides knowingly sold defective vehicles and even went as far to say that The Sharpest Rides intentionally patched the cars up to be sold. While we cannot say whether or not this happened we can say that when a business is caught in a sticky reputation it can have severe short and long term effects. This is why companies like Reputation SEO exist. Reputation SEO is an Online Reputation Management (ORM) firm who helps businesses and individuals deal with suppressing or at least reducing the negative effect of a crisis through online crisis management.
Not dealing with bad publicity like this could destroy one’s business if not short-term, but long term as well. Then again, maybe that’s the point of bad PR?