Should Your Business Use Social Media Marketing?

Marketing, advertising, and promotions have undergone a momentous change over the past several years, and it’s all because of that dang world wide web. Traditional forms of media like radio and television still have a foothold in the market, but more businesses are taking their promotions and marketing online every day. A few years ago, you could get away with having a decent website with your phone number, but with more customers online every day, you must step up your game.

One of the fastest growing sectors of online marketing deals with social media marketing. Millions of potential customers use social media every day, so is this something you need to get in on, or should you keep the course? Let’s learn more about social media marketing and if you need to be participating.

Should Your Business Use Social Media?

If you want to get the most out of your business, you must use social media marketing, let’s review why.

Potential Customers are on Social Media

There are approximately 1 billion Facebook users worldwide and over 200 million in North America alone, and that’s just for Facebook alone. Millions of potential customers are using social media sites instead of traditional media, if you aren’t reaching them, you’re missing out!

More Customers are Using Social Media for Goods and Services

Not only are more customers using social media than before when compared to traditional media, but they are also using it for goods and services. According to marketing analyst The Drum, Facebook influenced 52% of consumer online and offline purchases in 2015, while trend analyst MarketingSherpa found that 95% of online adults are 18-34 are most likely to follow a brand through social networking. The numbers don’t lie, the customers are there and waiting.

Your Competition is on Social Media

According to Forbes, there are approximately 40 million active small business pages on Facebook alone, that’s your competition! If you can’t keep up with your competition, you will be left in the dust.

It’s Not that Difficult!

Social media marketing may be intimidating, but luckily there are plenty of great resources online on getting started, as well as hundreds of social media marketing services that can help you with expertise and effective social media marketing.

If you aren’t already on social media, you’re only hurting yourself. Check out some online resources on how to get started with social media or meet with a social media marketing service to get going. You too can take your service or small business to the next level with social media marketing.

Author: Melissa Popp
Melissa Popp is Director of Digital Engagement for Altitude Agency, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and increasing conversion goals. She can be found online writing for TripSavvy, TechNorms, and The Emmys. Past clients include Microsoft, Hewlett-Packard, and Samsung.